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27
Ways You Can Use Books To Make Your Business Grow
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- Reading
skills are a prerequisite for success no matter what
your profession. Unless regularly refined and polished,
you will lose them. In a constantly changing world,
books keep you both informed and entertained and they
are portable.
- Communication
skills are crucial in your career. Books are the foremost
tool for teaching you how to get your point across
no matter what the situation.
- Who
motivates the leader? Others who have achieved success
share their success through reading. Books are the
leader's lifeline for personal motivation.
- The
leader is in constant need of fresh motivational source
material to verbally communicate to his employees.
Not all employees will read and digest all that is
suggested to them. You must be ready to read, translate
and supply the latest information for your people.
- When
the leader is called upon to do occasional public
speaking, the latest in business and inspirational
bestsellers are the key to fresh, informative ideas.
Incorporate small book reviews into your speaking.
The chances are, if they remember nothing else, they
will remember the books you recommended. Your name
and business will be associated with the title of
that book.
- For
those who do regular professional speaking it is possible
to incorporate books as tests to be used with your
own seminar materials. Not only do specific quotations
and references give added authority to your ideas,
but such tests can also be used to multiply the breadth
of your package and fee.
- If
you are involved in teaching others, or give outside
seminars on a particular subject, you will definitely
want to follow up the training within a certain period
of time. Books, assignment reading and written reports
on the same subject are the simplest way to accomplish
this. If you are speaking professionally to an outside
group, offer a time package that involves follow up
thorough reading and written reports. If you bring
speakers to your organization who do not offer this,
develop your own reading program to review the content
of your meetings.
- Juts
as outside speakers, tapes and films give support
and authority to what the manager says day in and
day out, so do books, and your frequent reference
to them, give authority to what you are trying to
communicate to your staff, associates, or employees.
- Don't
forget that there still is no better way to relax
than with a good book. No matter where you are, or
the time of day, a book should always be close at
hand.
- Books
have always been and will always be man's most effective
form of inspiration and learning. So seldom are they
used that the man who does use them will not only
stand out in his business, but discover the edge the
needs for continued success.
- Use
books for employee motivation. Begin your own "Book
Of The Month" program. Let your top employees
receive a new motivational release each month. If
one employee gets a single creative and motivation
thought each month from the program, this investment
will pay for itself many times over.
- Include
books in your company's goal setting process. Books
can be used to teach your employees the value and
how-to of establishing their own goals and priorities.
- Use
books in recruiting. Let a book on goal-setting be
required reading for all potential recruits and interviewees.
Let their respond to its contents serve as an invaluable
insight into their goals and potential.
- Incorporate
books and reading into new employee training. Use
books on motivation and communication skills along
with your company's technical training. Don't just
train your new people in how to. Today, people need
to know why.
- Build
readings and their discussion into your weekly or
monthly meetings. Assigned readings, reports or discussion
groups can be part of these meetings. Employees take
turns sharing ideas from current readings.
- Some
companies have incorporated employee response to readings
in their company newsletters and bulletins, reprinting
voluntary comments by newly motivated employees.
- Utilize
a reading program in your employee evaluation process.
Periodic review is essential for all learning. Incorporate
this book review with the interviews involving performance
evaluation and goal setting.
- Personal
and family problems can have crucial impact on employee
job performance. If burdened with personal problems,
an employee may be unable to function in anything
but a disruptive way. You can have at your disposal
books on marital, family and personal problems ready
to recommend and give to such employees. A troubled
individual, in a self-absorbed state, usually overlooks
the simplest and best source for solutions to his
problems.
- Use
books as mementos to employees and their families
on special occasions and holidays. Why pass up golden
opportunities like birthdays and Christmas when a
special gift to each is immeasurable. ANy special
occasion that could be acknowledged by a greeting
card to an employee and his or her spouse can be enhanced
with the right book and a personalized inscription.
- Use
special books as awards for recognized achievements.
Employees will not only be rewarded for their efforts,
but they will learn from their reward.
- Share.
Touch people in your organization. Many times if we
simply forget about profit and turn our concern to
the spiritual well being of our employees and their
families, the net result will be a happier and consequently
more profitable organization. Share and your people
will touch you back.
- Books
endure from generation to generation. Help build a
library thorough your gifts of special books to special
people.
- Remember
special occasions, big or small, friends or loved
ones, with a book. There is a book appropriate for
every possible celebration, event or unique moment.
- Nothing
inspires people as much as books about things that
are central to their lives. There is no grater diversity
of subjects than those found in books.
- Make
your favorite book, labeled with your name and company,
your new calling card for very important prospects.
It is a calling card that is never thrown away!
- WHen
giving profession instruction to a client, offer an
informative book that will help support the points
you want to make. The book should be from an independent
point of view, one not produced by your organization.
Many times it is possible to incorporate the price
of these books as part of the sales package and your
fee.
- Never
miss an opportunity to say thank you to a client with
a gift of a book for a favor or referral. As with
employees, any opportunity to send a greeting card
to an important client is an excellent opportunity
to bring your name to his or her mind with a book.
If they read the book, the ideas that may result will
be associated to your credit as much as, or more than,
the author's.
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